Author: Dean Smith
As a Managing Director at Latest in Beauty, it’s crucial I stay on top of the latest trends to ensure we know what’s hot, hot, hot! There are SO many trends out there – but here are a few that I think are worth taking note of…
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THE RISE OF ANTIOXIDANTS
The awareness of antioxidants and their use in skincare is set to rise even further, as people understand the impact of pollutants on their complexion.
Products? Pixi - Antioxidant Tonic as seen in our #Trendsetters 1 Vol 1 box.
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UNIQUE FRAGRANCES
Fragrance has never been more popular. Gone are the days of the big power players leading the fragrance trends, and hello to niche, bespoke, and indie fragrances.
Products? Commodity - Milk+ Bold as seen in our #Trendsetters 1 Vol 1 box.
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COLOUR CORRECTION OVER CONCEALER
Less is more… This year sees more and more brands focusing on subtle correction and pinpoint accuracy with complexion. Purple has never looked so good.
Products? Revolution Pro - Ultimate Radiant Colour Corrector Purple as seen in our #Trendsetters 1 Vol 1 box.
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HYALURONIC ACID IN BODY CARE
HA was HUGE in 2023 and 2024, and in 2025 it’s going NOWHERE. You can now see this powerhouse ingredient in all kinds of products, even deodorant…
Products? Soft & Gentle - Hyaluronic Care Antiperspirant Deodoran as seen in our #Trendsetters 1 Vol 1 box.
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BODY MISTS
Thanks to the rise of Sol de Janeiro, body mists have become extremely popular! Think more is more with a fresh, sweet, or uber-strong fragrance that enters the room before you do. Yummy!
Products? Hawaiian Tropic - Coco Magic Cooling Body Mist, as seen in our #Trendsetters 1 Vol 1 box.
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LOUD AND PROUD BLEMISH CARE
Ashamed of a spot? Not in 2025… Thanks to brands such as Star Skin, wearing your patch loud and proud has never looked so good.
Products? Brushworks - Breakout Barrier Hydrocolloid Spot Patches, as seen in our #Trendsetters 1 Vol 1 box.
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MULITI-TASKING BEAUTY
We want more for less, and that’s the name of the game with beauty multitaskers… Expect hardworking products in your routine – Clean Girl? Oh yes.
Products? Dr.PAWPAW - It Does It All - 7 in 1 Hair Treatment Styler, as seen in our #Trendsetters 1 Vol 1 box.
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BARRIER CARE
Still a huge trend for 2025, barrier repair continues to be a hot topic… Soothing, sealing, and pampering your skin into a major glow.
Products? E45 - Lip & Dry Skin Balm, as seen in our #Trendsetters 1 Vol 1 box.
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RESURGENCE OF CULT PRODUCTS
We all love the new, but we also love a throwback – the rise of cult products making a comeback and going viral is here to stay.
Products? Carmex - Classic Lip Balm, as seen in our #Trendsetters 1 Vol 1 box.
10.
BEAUTY TRENDS.
Thanks to TikTok, we are seeing more and more trends – this year, expect MORE TRENDS from us than ever.
Keep an eye on our #Trendsetters series to stay up to date on the Latest in Beauty.
