Every beauty edit starts with an idea, but choosing the products is only one aspect of its creation, the social strategy is the other, it’s what you see before you decide to purchase the box, and for The Beauty Elite Lookbook we wanted to create something not only fun and elite, but also engaging, which meant filming content that takes you from the earliest brainstorming sessions right through to the final reveal. From concept meetings to unboxings and a few behind-the-scenes moments along the way.
